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American Heart Association





This agreement entered into on this 19th day of August, 2021 by and between the Cherokee County Board of Education, hereinafter referred to as the “School Board” and American Heart Association.

WHEREAS, the School Board’s mission is to educate the emerging generation through learning environments designed to increase the performance of all students; and,

WHEREAS, one of the School Board’s Priority Areas is Family, Partner and Community Engagement; and,

WHEREAS, the American Heart Association’s mission is to build healthier lives free of cardiovascular disease and stroke. The American Heart Association’s impact goal is to reduce coronary heart disease, stroke and risk; and,

WHEREAS, the American Heart Association recognizes that cardiovascular disease is the number one cause of death in the nation, 9 million children are overweight and 23% get no  exercise,  and  some  experts  predict  that  for  the  first  time  in  history,  because  of inactivity and obesity-related illnesses, children’s life-spans will be shorter than their parents’; and,

WHEREAS, Cherokee County schools participated in American Heart Association programs during the past several school years, a program that helps the American Heart Association achieve its mission by providing funds for life-saving research and educating school children about the importance of living a Heart-Healthy Lifestyle; and,

WHEREAS, the Kids Heart Challenge and American Heart Challenge programs give students an opportunity to safely serve their community, build school spirit, participate in a cooperative team effort, learn how to live a heart healthy lifestyle, and practice their jump rope and basketball skills.

Now therefore in consideration of the covenants and conditions set forth herein the parties agree as follows:


The School Board will:

  1. Encourage all Cherokee County elementary schools to participate in Kids Heart Challenge or American Heart Challenge.
  2. Encourage all Cherokee County middle schools to participate in the American Heart Challenge or Kids Heart Challenge program.
  3. Provide a school coordinator at each interested school site to work in conjunction with American Heart Association Youth Market Director to implement afore- mentioned programs.
  4. The Coordinator’s role will include promoting the program, showing the promotional video, including jump rope skills in the physical education curriculum several weeks before the event, distributing letters and permission slips to parents and collection envelopes to students four weeks prior to the event, promoting the benefits of regular physical activity, setting achievable goals, enlisting volunteers and coordinating the event in conjunction with American Heart Association Youth Market Director.


American Heart Association will:

  1. Conduct an informational session with each principal and physical education staff of each interested school prior to and after the use of the program.
  2. Sponsor the September School Improvement Council breakfast and provide program information to the Principals and other staff in attendance.
  3. Abide by the rules and regulations contained in the School Board’s SOLICITATION BY STUDENTS Policy (JKB/KEBB), that prohibits students in grades eight or lower from participating in door-to-door sales.
  4. Deliver education kits and other selected educational items such as posters, skills videos, jump ropes and basketballs (subject to change) to the participating school sites.
  5. Provide an in-service and year-round assistance to coordinators, teachers and administrators on how to incorporate all areas of the curriculum to make the program a school-wide event.
  6. Provide selected sample prizes to be displayed several weeks before the event and promotional items such as posters and envelopes to utilize in the classroom.
  7. Provide all materials and earned thank-you gifts to ensure a successful event.
  8. Provide Youth Market Director to assist with any questions or concerns.
  9. Provide certificates of appreciation to all participating schools as well as banners to display in the school gymnasium. Provide feedback and recognition to district office and local media when possible.
  10. Offer contracted courses and training to employees as requested and approved by appropriate CCSD personnel to ensure that existing employees can upgrade their skills, maintain or add industry certification requirements, develop leadership and management skills, or improve safety systems.
  11. Accept all children/interested participants for participation within its programs without regard to their gender, race, political affiliation, age, national origin or disability or any other discrimination recognized and prohibited by State or Federal Law. Children/participants with handicaps must be provided all necessary levels of supervision and must be included within the activities of the partnering organization. As a result of this partnership agreement, American Heart Association must adhere to all local, State or Federal laws regarding education.



The term of this contract is August 19, 2021 through August 19, 2022. This contract shall automatically renew for additional terms not to exceed five years unless either party notifies the other at least 60 days prior to renewal date.



This contract may be terminated by either party upon thirty (30) days written notice to the other party with or without cause. All notice of this contract shall be given to the Superintendent of Cherokee County Schools at PO Box 769, Canton, Georgia 30169, and to the American Heart Association Youth Market Director, 1101 Northchase Parkway, Suite 1, Marietta, GA 30067.